Web Functionality Components

Skills:

Walmart wanted to transition their ESG (Environmental, Social, and Governance) Report from an exclusively-PDF document (that was about 150 pages) to one that was primarily on the internet. They engaged with our team to come up with a compelling content strategy, easy-to-use interface, and beautiful design aligned with their existing components.

See this in full

By far, the most important task was finding a way to list out all the topics in a way where they could be sorted in multiple ways. Some topics could fit in multiple categories, so it wasn't a cut-and-dry solution.

‍

We worked with the content SMEs (subject matter experts) on both our team and the client team to determine the best navigation strategies, both for the microsite and for the content pages with the most copy. We proposed having a "reading progress" bar and highlighting which section of the page the reader was in.

‍

Data-rich tables posed another challenge — we wanted to help viewers easily navigate rows upon rows of data on both desktop and mobile.

We suggested the site attract visitors more frequently than its annual publishing by tagging relevant newsroom content on each topic page.

We proposed other usability utilities such as accordions and tooltips to make content navigation and understanding more straightforward.

Final Thoughts

The site has gone through a rebuild since these features were launched.

Team Members

Creative Director: Gena Romano

UX Designer: Kate Harris

UI Designer: Saleem Mokhiber

Rebrand & Website Redesign

ESG Site Reorganization