Grand Challenges Summary

Our team had previously developed an avant-garde identity for the Grand Challenges campaign — Indiana University sought to build on that for a new audience, one that expected something more traditional and aligned with the overall University brand.

Moodboards

Our client was less familiar with the traditional creative process, so we did three things to help nudge them to engage in a productive conversation:

1. We prepared guidance about what moodboards are and how they are useful
2. We exclusively used inspiration examples from the Indiana University brand
3. We produced only two options to heighten the contrast

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Design

The final design, primarily intended for print, utilized color-coding to distinguish different sections. Color photo overlays further emphasized the distinction and add depth to stock photos.