

Our team helped Strategic Education Inc (SEI) create two microsites in 2022 and 2023 to share results from recent surveys about workforce attractiveness and retention.
In the inaugural year of the SEI survey microsite, we were tasked with finding a way to tell a cohesive and compelling story with data points that were sometimes disparate. We worked with the content team to craft a narrative that resonated with target audiences (especially employers without tuition benefits programs). Visit the 2022 survey site.

In 2023, we had past data sets to compare the new data to that told a more comprehensive survey, and our biggest creative task was to highlight the new data points while showing year-over-year comparisons.
My personal role shifted to one that was primarily development — especially training someone else in developing the site in Webflow. I set up a lot of the infrastructure for her, and taught her how to refine styles. We had an agile design/development process, where we designed a loose wireframe and then went straight to the build. As she was designing, she kept asking, "Can we do this?" I loved telling her "YES! And I can't wait to show you how."

Designers: Cary Zon, Humberto Portillo
Creative Director: Kate Harris
Developer: Kate Harris
Lead designer: Gabriella Ebeling
Creative Director: Billy Candela
Developer: Kate Harris and Gabriella Ebeling