2022 ESG Summary

Skills:

Walmart tasked our team with revitalizing their ESG (Environmental, Social, and Governance) Summary. They were in the process of a brand refresh, and wanted the report to have a playful-but-respectable tone.

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Research

Benchmark

We began the project performing a benchmark of other best-in-class report designs to identify patterns or opportunities.

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Moodboards & Style Tiles

The work they were reporting on was serious, and they had flexibility to evolve their visual identity as they'd established themselves as an industry leader in ESG work. Thus, we developed three concepts for Walmart to review: "Colorful Momentum," "Powerful Contrast," and "Organized Expression."

For each concept, we included moodboards (samples of work from other sources that display visual concepts to communicate the look-and-feel) and quick style tiles, one-page sheets that show intended colors, type and photo treatments, graphic elements, etc.

The client ultimately decided they wanted to combine "Colorful Momentum" and "Powerful Contrast" — challenging us to find a balance that was a bit more serious than the first and unique than the second.